Motorized curtains
New product Go-To-Market
COMPANY
Kurtains.ae
ROLE
Head of Growth
EXPERTISE
Performance marketing
YEAR
2024
Project Description
Introduce motorized curtains as a premium product to target affluent customers and drive upselling opportunities.
Key Deliverables
Go-to-Market (GTM) Strategy:
Premium pricing aligned with product positioning.
Targeted campaigns in wealthy areas.
Promotions to attract new and existing customers.
Content Strategy:
User-Generated Content (UGC): Testimonials to build trust.
Trend-Based Content: Social media buzz.
Arabic Content: Tailored messaging for local high-net-worth audiences.
Retargeting Campaigns:
Engaged existing customers with motorization upgrades.
Converted past buyers through upsell-focused ads.
Channel Strategy:
Digital advertising on platforms frequented by affluent individuals.
Multi-channel approach for maximum reach.
Results
Revenue Milestone: Achieved $100K in sales in the first month.
Customer Loyalty: Boosted revenue through targeted upselling to existing customers.