Future of Jobs Campaign
Awareness camapign
COMPANY
GOMYCODE
ROLE
Head Of Brand
EXPERTISE
Campaign Creation
YEAR
2019
Project Description
Raise awareness about the growing demand for tech professionals and promote GOMYCODE’s new training programs tailored for emerging tech roles.
Key Deliverables
Content deliverables
Hero Video: A bold, tech-driven centerpiece video showcasing the urgency and excitement around future tech roles.
Visual Design: Pop-culture-inspired visuals highlighting compelling tech job statistics.
Strategy
Awareness: Highlighted in-demand tech roles and the talent gap.
Engagement: Delivered visually striking, data-driven content.
Guidance: Directed leads to career advisors for tailored advice.
Results
Increased Engagement: The hero video became a key driver of traffic, with a significant increase in views, shares, and interactions.
Website Traffic: Boosted website visitors during the campaign period.
Qualified Leads: Attracted a high volume of prospective students actively seeking career guidance in tech fields.
High Conversion Rates: Many of these leads converted into enrollees for GOMYCODE’s career bootcamps, proving the effectiveness of the campaign.