GOMYCODE Expansion
7 new countries in 1 year
COMPANY
GOMYCODE
ROLE
Head of Brand
EXPERTISE
COmmunication
YEAR
2020
Project description
Introduce motorized curtains as a premium product to target affluent customers and drive upselling opportunities.
Key Deliverables
Go-to-Market (GTM) Strategy:
Premium pricing aligned with product positioning.
Targeted campaigns in wealthy areas.
Promotions to attract new and existing customers.
Content Strategy:
User-Generated Content (UGC): Testimonials to build trust.
Trend-Based Content: Social media buzz.
Arabic Content: Tailored messaging for local high-net-worth audiences.
Retargeting Campaigns:
Engaged existing customers with motorization upgrades.
Converted past buyers through upsell-focused ads.
Channel Strategy:
Digital advertising on platforms frequented by affluent individuals.
Multi-channel approach for maximum reach.
Results
Increased Engagement: Hero video achieved high views, shares, and interactions.
Website Traffic: Significant boost during the campaign period.
Qualified Leads: Attracted career-focused prospects, many of whom enrolled in GOMYCODE’s bootcamps.