Open to New Projects
I build campaigns that grow your brand and bring in customers.
Work experience
MAKAN HOME & GET KURTAINS
Head Of Grow (Dec 2023 - Present)
-Executed go-to-market (GTM) strategies (pricing, targeting, promotions, channels) for a new product: motorized curtains, achieving $100K in the first month. -Optimized email marketing and achieved a 40% open rate and 3% CTR, driving significant conversion improvements. -Led the ad creation process from ideation to writing and design, resulting in $290K in monthly sales. -Reviewed and enhanced Kurtains' social media strategy, achieving a higher engagement rate.
GOMYCODE
Head of Brand (Jan 2022 - Nov 2023)
-Managed social media strategy across 8 countries with content tailored to each market. -Improved our conversion rate by implementing targeted email marketing, resulting in a 15% increase in conversions and a 20% lift in engagement with key customer segments. -Launched GoMyTech, GoMyCode’s online media platform, dedicated to sharing tech updates and educational content. -Collaborated with agencies and internal teams to enhance GoMyCode’s presence in each country through PR events and media coverage.
Communication Manager (Dec 2020 - Jan 2022)
-Led a rebranding campaign using an online campaign, OOH campaigns across 8 countries and securing online media coverage and influencer partnerships. -Drove the go-to-market strategy for expansion into 7 new countries, establishing 40 physical spaces and leading local marketing teams, resulting in 100% achievement of our first cohort's enrollment target. -Managed both central and local teams of writers and designers/viddeo editors (20 people) using an agile workflow, fostering collaboration and efficiency across regions. -Updated GoMyCode’s social media framework, tailored to the different 9 countries and aligned with the updated brand, increasing engagement from 2% to 3%. -Implemented a CRM system, overseeing full setup and automation, improving the conversion rate from 5% to 12%.
Marketing Lead (Jun 2019 - Nov 2020)
-Launched GoMyCode’s first social media framework, growing the account from 10k to 40k followers. -Started the GoMyCode blog, writing articles focused on tech and education. Developed GoMyCode’s initial marketing funnel, raising awareness for tech careers in Tunisia through targeted Meta campaigns. -Managed GOMYCODE internal and external events.
What I do
Marketing Funnel and Paid Campaign Optimization
Designing and refining strategies to maximize customer acquisition, engagement, and conversions through data-driven insights.
Brand Creation and Management
Building and maintaining strong, cohesive brand identities that resonate with target audiences and drive loyalty.
CRM Project Implementation and Automation
Implementing and optimizing CRM systems as a central hub for seamless marketing and sales collaboration, enhancing efficiency and personalization.
Social Media Strategy
Crafting tailored social media approaches to engage communities, drive awareness, and achieve measurable business goals.
The tools I'm using
Hubspot
Notion
Meta Ads Manager
Wordpress
Google Ads Manager
Google Analytics
References
I'm Rahma Hammami
I am a passionate marketer who believes in the power of lifelong learning, no matter the stage in life. My journey has taken me across Africa and the GCC region, where I executed high-performing marketing campaigns and led growth initiatives.
With a focus on driving business growth, I’ve built teams and developed strategies that have doubled customers and achieved record revenues. I thrive in collaborative environments, pushing boundaries to deliver concrete results.
If you're looking for a marketer who can tell your product’s story and drive measurable success, let’s connect on rahma04011998@gmail.com!
My services
Social Media Strategy
I will help you create a personalized social media framework designed to improve your engagement rate and elevate your brand equity.
CRM Implementation
I will implement and automate your CRM, transforming it into the central tool for your marketing and sales teams, ultimately boosting your conversion rate from lead to customer.
Campaign Creation
I will help you create and deploy campaigns, from awareness to acquisition and retargeting—ensuring your target is achieved, whether it's increased website visitors or new leads at an optimized CPL.
Marketing Funnel Optimization and Paid Ad Campaign Management
I will help you design your marketing funnel and improve the conversion rate at each step, while optimizing your ad campaigns on Meta and Google for maximum performance.
