Rebranding Campaign for GOMYCODE

GOMYCODE: the new tech school
COMPANY

GOMYCODE

ROLE

Head of Brand

EXPERTISE

Branding

YEAR

2020

Project description

Transition GOMYCODE from a coding school to a comprehensive tech school by rebranding and introducing new courses in business, digital marketing, AI, and more.

Key Deliverables

  1. New Visual Identity:

    • Designed a tech-forward logo symbolizing innovation and future-readiness.

    • Developed a cohesive brand chart with updated typography, colors, and design guidelines.

  2. Video Campaign:

    • Produced an edgy, high-energy video showcasing the transition to a tech school.

    • Distributed strategically across digital platforms to build awareness.

  3. Content Strategy:

    • Online Campaigns: Engaging posts, ads, and videos.

    • OOH Advertising: Targeted outdoor ads in key locations.

    • Radio Campaigns: Reached broader audiences with the rebranding message.

  4. Core Values Integration:

    • Reinforced pillars of Community, Learning, and Innovation with the tagline "Learn by Making.

Results

  • High Visibility: The techy video became a standout piece, driving significant engagement and interest at the top of the funnel.

  • High Enrollment Rates: Achieved 90-100% capacity in the top 5 newly introduced courses.

  • Brand Buzz: Created substantial buzz around the rebranding, elevating GOMYCODE’s visibility and positioning as a leader in tech education.

  • Audience Connection: Reinforced the brand’s identity as innovative, accessible, and future-focused, resonating with both existing and new audiences.

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